Raised in Retail. Built for Digital.
I started working at my family's jewelry store, Frank Jewelers, when I was 15 years old. I did everything. Cleaned cases, greeted customers, learned the product inside and out. By 18, I was managing our digital marketing. By 21, I was the Director of Marketing & Sales.
During that time, I helped grow Frank Jewelers to over $3 million in annual sales. I built the email campaigns, managed the social media, ran the ads, and created the promotions that brought customers through the door. I learned what works in jewelry retail. Not from theory, but from doing it every single day.
Somewhere along the way, I realized my zone of genius wasn't behind the counter. It was behind the computer. The strategy, the systems, the marketing that drives measurable growth. That's where I come alive.
We also hired outside marketing agencies along the way. Every time, it was the same story: they didn't understand jewelry. They didn't understand the seasonal rhythms, the emotional buying process, or what makes an independent store different from a chain. We'd spend months getting them up to speed, only to end up taking the work back in-house because we could do it better ourselves.
That experience stuck with me. When other jewelers started asking how we were growing so fast and if I could help them too, I knew there was a gap in the market. Independent jewelers deserved a marketing partner who actually understood their world.
So at 23, I founded Fontana Digital. I left the family business to go all-in on what I do best. Helping independent jewelry stores grow with proven marketing systems built specifically for this industry.
