How to Get Found by Couples Before They Buy the Ring

How to Get Found by Couples Before They Buy the Ring

How to Get Found by Couples Before They Buy the RingBlake Fontana
Published on: 09/11/2026

Most couples research engagement rings online first. Here's how a local jeweler can show up early, build trust, and win the sale before they visit a mall.

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Should Your Jewelry Store Run Google Ads or Facebook Ads?

Should Your Jewelry Store Run Google Ads or Facebook Ads?

Should Your Jewelry Store Run Google Ads or Facebook Ads?Blake Fontana
Published on: 02/11/2026

Google Ads vs Facebook Ads for jewelry stores: which platform drives more qualified buyers? I'll show you how to choose the right one for your store.

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Why Your Jewelry Email List Is the Most Valuable Thing You Own

Why Your Jewelry Email List Is the Most Valuable Thing You Own

Why Your Jewelry Email List Is the Most Valuable Thing You OwnBlake Fontana
Published on: 26/10/2026

Your email list is the only marketing asset you truly own. Here's why it matters more than your social media following and how to use it to drive real sales.

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The Review Gap: Why One Store Has 400 Reviews and You Have 40

The Review Gap: Why One Store Has 400 Reviews and You Have 40

The Review Gap: Why One Store Has 400 Reviews and You Have 40Blake Fontana
Published on: 19/10/2026

Most jewelry stores have 40-80 Google reviews. Some have 400+. Here's the system behind the gap and how to close it in 90 days.

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