Blake Fontana

The 7 Ways Jewelry Stores Advertise, Ranked by ROI

Blake Fontana

Published on: 28/09/2026

I ranked the 7 most common jewelry store advertising methods by ROI. Some will surprise you. Here's where to put your budget (and where not to).

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Foot Traffic Is Down. Here's What Actually Brings People In

Blake Fontana

Published on: 21/09/2026

When foot traffic drops, most jewelers wait and hope. Here's what actually works to get more people through your door, based on real campaigns.

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How to Get Found by Couples Before They Buy the Ring

Blake Fontana

Published on: 14/09/2026

Most couples research engagement rings online before visiting a store. Here's how to show up early, build trust, and get them through your door first.

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The Holiday Marketing Playbook for Jewelry Stores (Start in October)

Blake Fontana

Published on: 07/09/2026

Your holiday sales window opens in October, not November. Here's the jewelry store holiday marketing playbook I use with clients who want full calendars.

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blake@fontanadigital.io

(833) 232-8430

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